Tuesday, November 17, 2009

The Elevator Speech

In the networking culture there is a key component to 'success', the elevator pitch.

The theory goes that you have 7 seconds of someone's undivided attention followed another 23ish seconds of moderate attention before the next ding of their floor to get in some key words about how you can help them or people they know win with your help. I use that word, win, because I think that is what it all comes down to and in the final analysis that means living.

This is where I go astray in my elevator pitch. I believe that our culture has lost touch with it's human body, lost faith in ourselves as healers for it and we have put less value into it as something to help us win.

I ensure people win the big game by helping them build and maintain personal healthstyles designed to optimize their workstyles and create the potential to actually thrive and live the lifestyle they dream of.

This takes discipline, commitment and an appreciation for what a healthy body will do for your mind, your work and your performance overall.

I want to use important words like Sex, Food, Shelter and Clothing as the keys to survival and discuss how to use these tools to promote health and wellness.

I want to say that you might not need to have that monster breakfast you fear you need to eat at 8 am to be healthy and lose weight.

I want to say that our science has been and will be proven wrong or bettered again and again so build a team and adapt it for you.

I want to say that a good corporate wellness program will yield a 5-800% return on investment and they only care about dollars and cents... what can your program provide?

I want to ask people what their health is worth. I want to ask them how they are investing in it to ensure they can keep investing in their personal pension plans because if you're not fit to work in North America, there is no substantial hand-out waiting for you.

I want to guide people away from these types of negative thoughts however and build in them a confidence, in their practices and health teams too to ensure that they are only focused on their dreams, not the hiccups on the way.

As I look for common threads and easy teachables in the health and wellness literature I come back to this point. Ensure that all of your community, internally and externally, is on board so you can create a complete sub-culture designed to promote your health. AND JUST DO IT.

There is a growing number of people living to help you become healthier and perform better for two reasons I think. One, because we are concerned for our neighbour's health and how that affects our national economy and health care system and two, because we are committed to finding an ideal health ourselves and the best way to learn is to teach.

Help me help you.

Just Choose Well.

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